Recently I feel like I've travelled back in a time machine. The Harry Potter craze has taken hold (did it ever really go away?), Pokemon is popular again, and I've been reading The Princess Diaries books. Looking at clothes in shops currently, I could quite easily put together an outfit that my mum would have worn when I was a kid. This whole 90/00s feel has been around for a while - I remember a few years ago actually debating whether to buy a pair of jelly shoes (I thankfully didn't waste my money).
Popular culture seems to be so fond of nostalgia. Already the "millennial" generation (urgh, still kind of hate that phrase) seems to spend a lot of time looking back at memories from their past, in a way that makes us seem like old grandparents in their armchairs talking about the Blitz. But I wonder, does pop culture have a sell by date? At what point does it stop being trendy and start becoming dated?
